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KMID : 1235020210150030017
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Health Service Management Review
2021 Volume.15 No. 3 p.17 ~ p.29
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Transformational Medical Beauty Service Industry Quality Effects ofCustomer Happiness and Relationship Continuity Intention
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Lee Ji-Eun
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Abstract
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In this study, the connection between service quality evaluation on customers' happiness and relationship persistence intention was empirically analyzed for customers using beauty medical services in the COVID-19 situation.
The conclusion was that first, the beauty medical service industry proved that aesthetic completeness and overall service process service evaluation can have a significant impact on service quality in industries that are highly dependent on human and physical services.
Second, a more logical and reasonable three-dimensional quality model was used at the practical level to prove that it is effective in efficient management performance in terms of customer happiness, a factor that affects the management performance of direct beauty medical services.
Third, customer happiness has an important effect on customer relationship continuity in terms of beauty medical service marketing strategies, so important implications can be presented as a strategy to continue long-term customer relationships by continuously presenting strategies tailored to customers' needs in psychological and subjective aspects.
It also demonstrated the impact of customer happiness on the mobility of continuing relationships. We sought to find the priorities of factors that affect the management performance of the beauty medical service and study the efficient management performance.
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KEYWORD
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transformative medical beauty service, beauty care quality, customer happiness, subjective well-being, psychological well-being, and relationship continuity intentions
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